Jeudi, 31.05.2018

12:30 - 13:20 Rui de Freitas (Head of Programmatic & Business Development Tamedia)

PADcademy:

Introduction au Programmatic Advertising

13:00 - 13:30 Ouverture des portes
13:30 - 13:45 Kristina Kaiser (IAB Switzerland) Présentateur: Mickaël Bonenti (Tamedia)

Début de la manifestation et mot de bienvenue

13:45 - 14:10 Thomas Jacques (Director Programmatic Supply EMEA, Google)

Keynote d’ouverture

«Consolidation des achats média - la simplicité au service de la performance et de l'efficacité»

14:10 - 14:25 Joël Meier (Director Programmatic Advertising, Webrepublic AG)

Introduction

«Programmatic Advertising in the B2B space: Using advanced targeting to successfully reach niche audiences» – (angl.)

14:25 - 14:45 Matthieu Robert (Co-Owner and Head of Digital, mediatonic sa)

Introduction

«Programmatic Advertising du point de vue agence»

14:45 - 15:15 Loïc Privet (Campaign/Traffic Manager, Romandie Network SA) Hugues Templier (EMEA Programmatic Business Development Director , Teads) Joseph Gaillard (Senior Digital Account Manager, Publicis Media) Rui de Freitas (Head of Programmatic & Business Development Tamedia) Présentateur: Gerald Le Meur, (Publicis Media Switzerland SA)

Podium

«Point de situation: publicité programmatic en Suisse romande»

15:15 - 15:45 PAUSE CAFÉ (Foyer)
15:45 - 16:15 Jenna Capitoni (Global Industry Manager Luxury Fashion & Beauty, Teads) Sharannath Mohanram (Digital Media Lead, Piaget) Yuan Zou (Head of Digital Asian Media, Newbase) Présentateur: Gerald Le Meur, (Publicis Media Switzerland SA)

 Podium

«Marché des produits de luxe dans le Programmatic Advertising»

16:15 - 16:30 Alain Schuwey (Senior Product Manager, Scout24 MediaImpact)

Introduction

«Comment utiliser les données au-delà de votre campagne»

16:30 - 16:50 Sascha Stutz (Project Manager, audienzz AG)

Introduction

«Transparency and Brand Safety» – (angl.)

16:50 - 17:10 Hannes Eckardt (Senior Market Director Switzerland/Austria, AppNexus)

Keynote

«Open versus closed»

17:15 - 18:00 Joseph Gaillard (Senior Digital Account Manager, Publicis Media) Rui de Freitas (Head of Programmatic & Business Development Tamedia) Sharannath Mohanram (Digital Media Lead, Piaget) Rene Plug (BU Director New Business, Admeira) Présentateur: Gerald Le Meur, (Publicis Media Switzerland SA)

Podium

«Open versus walled Gardens» (franz.)

18:00 - 19:00 Apéro (Foyer)