31.5.2018 |
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| 12:30 - 13:20 |
Rui de Freitas (Head of Programmatic & Business Development Tamedia) |
PADcademy: Introduction au Programmatic Advertising |
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| 13:00 - 13:30 | Ouverture des portes | ||
| 13:30 - 13:45 |
Kristina Kaiser (IAB Switzerland) Présentateur: Mickaël Bonenti (Tamedia) |
Début de la manifestation et mot de bienvenue |
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| 13:45 - 14:10 |
Thomas Jacques (Director Programmatic Supply EMEA, Google) |
Keynote d’ouverture «Consolidation des achats média - la simplicité au service de la performance et de l'efficacité» |
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| 14:10 - 14:25 | Joël Meier (Director Programmatic Advertising, Webrepublic AG) |
Introduction «Programmatic Advertising in the B2B space: Using advanced targeting to successfully reach niche audiences» – (angl.) |
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| 14:25 - 14:45 |
Matthieu Robert (Co-Owner and Head of Digital, mediatonic sa) |
Introduction «Programmatic Advertising du point de vue agence» |
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| 14:45 - 15:15 |
Loïc Privet (Campaign/Traffic Manager, Romandie Network SA) Hugues Templier (EMEA Programmatic Business Development Director , Teads) Joseph Gaillard (Senior Digital Account Manager, Publicis Media) Rui de Freitas (Head of Programmatic & Business Development Tamedia) Présentateur: Gerald Le Meur, (Publicis Media Switzerland SA) |
Podium «Point de situation: publicité programmatic en Suisse romande» |
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| 15:15 - 15:45 | PAUSE CAFÉ (Foyer) | ||
| 15:45 - 16:15 |
Jenna Capitoni (Global Industry Manager Luxury Fashion & Beauty, Teads) Sharannath Mohanram (Digital Media Lead, Piaget) Yuan Zou (Head of Digital Asian Media, Newbase) Présentateur: Gerald Le Meur, (Publicis Media Switzerland SA) |
Podium «Marché des produits de luxe dans le Programmatic Advertising» |
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| 16:15 - 16:30 |
Alain Schuwey (Senior Product Manager, Scout24 MediaImpact) |
Introduction «Comment utiliser les données au-delà de votre campagne» |
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| 16:30 - 16:50 |
Sascha Stutz (Project Manager, audienzz AG) |
Introduction «Transparency and Brand Safety» – (angl.) |
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| 16:50 - 17:10 |
Hannes Eckardt (Senior Market Director Switzerland/Austria, AppNexus) |
Keynote «Open versus closed» |
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| 17:15 - 18:00 |
Joseph Gaillard (Senior Digital Account Manager, Publicis Media) Rui de Freitas (Head of Programmatic & Business Development Tamedia) Sharannath Mohanram (Digital Media Lead, Piaget) Rene Plug (BU Director New Business, Admeira) Présentateur: Gerald Le Meur, (Publicis Media Switzerland SA) |
Podium «Open versus walled Gardens» (franz.) |
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| 18:00 - 19:00 | Apéro (Foyer) | ||